Lee Jeans
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Branding
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Lee Jeans - Branding -
Branding
Pinnacle Product
Menswear for Lee released a new fit called the Z-Series.
As an extension of the popular L’Series - this fit included
the addition of a zip fly.
I developed branding along with a launch campaign that included predominantly outdoor, digital and retail in both flagship and wholesale accounts including General Pants, Glue and Universal Stores.
Product 'Janger' >Shelf Talkers >Fit Guide
Header Cardsv
Channel your inner rocker, zip up and enjoy the ride!
Step back into 1926, the year that Lee created the first ever zip fly with the LEE 101 Z jeans. Fast forward to the future, and it’s the golden zipper and our ability to call on years of experience that has inspired our new Z Fit series.
All hail the new icons; Z One, Z Two and Z Three.
An evolution of the now infamous L Series fits, the Z series has taken these iconic fits and added longer rise lengths, tapered hems, our own triple stitch detail and golden zipper for a truly rocked out aesthetic.
Flagship Teaser
Step back into 1926, the year that Lee created the first ever zip fly with the LEE 101 Z jeans. Fast forward to the future, and it’s the golden zipper and our ability to call on years of experience that has inspired our new Z Fit series.
Retail Exclusive
Concept
Mock-up^