WRANGLER | W15 CAMPAIGN

Wrangler Australia & NZ – W15 Lovers & Drifters II Campaign. Art direction and design across campaign concept development, casting and creative crew assembly. Storyboarding and shoot direction, image post production and campaign collateral design and roll-out across press, digital (website takeover, digital ads etc) and wholesale account POS as well as PR packs of images and campaign assets.

ClientWranglerServicesCreative - Art Direction, Copywriting and Production

LOVERS & DRIFTERS PT II


Shot by L.A based fashion & adventure lifestyle photographer Derek Wood, Lovers & Drifters Part 2 follows real life couple Chloe Worthington and Nic Smith as they ditch the hustle of the city and are lured to explore the magic of mother nature. Shot amongst the jagged natural architecture of the Macedon ranges in regional Victoria, the couple wistfully immerse themselves in getting lost amongst the scenery. The adventure is relaxed and the vibe is grunge, with a specific nod to 90’s alternative slacker style mixed in with retro Wrangler prints, chunky knitwear, vintage washes and retro stripes.

PRESS AND DIGITAL