Design and development of the Wrangler Australia / New Zealand brand guidelines inclusive of updates for the brand in the southern hemisphere for both fonts, colours and graphic devices. As well as developing target market personas and establishing tone of voice, photographic style and defining content theme buckets to tap into for social content as well to help with development of future campaign’s. Creating transparency across the architecture of the brand image for all staff working across the brand as well as strengthening and creating consistency for the consumer brand experience.

ClientWranglerServicesCreative - Strategy & Design