LEE JEANS | CELEBRATING 125 YEARS CAMPAIGN

From dressing the cowboys and ranch hands to the railroad men and factory crews, to James Dean and Marilyn Monroe to the ten pound pom Sharpies in the early 70’s right through to the party kids of today. Lee has worn an impression on many an arse and in many a heart. So celebrating 125 years of the brand was a great excuse to bring to life the perfect party.

Campaign conceptualisation and Art Direction for the celebration of 125 years of Lee Jeans, across Australia and New Zealand included PR, Digital and Retail with some Outdoor, Press and a party (event and exhibition).

Film photographer: Cara Stricker, Models: Megan Irwin and Isaac Carew.

ClientLee Jeans (Australia & New Zealand)ServicesCreative - Art Direction & Design

SOME OF THE BEST PARTIES BEGIN ONCE ALMOST EVERYONE HAS LEFT.


It’s the early hours of the morning moving through to the first light of dawn.
Our two babes are the only ones left after what has been an epic house party and are kicking on like champs into tomorrow. It’s a celebration, Lee style.

VIP EVENT & EXHIBITION

Exhibition showcasing key historical product from every decade and an army of 125 replica Buddy Lee dolls (the original advertising mascot). The event was styled to talk back to the campaign art direction for the set design complete with a bed photobooth for guests to romp around on.