LEE JEANS – S15 CAMPAIGN

Conceptualisation and art direction of monthly stories in collaboration with the marketing manager around available product as mini-campaigns for retail and digital content. Liaising with product design on their ranges and crafting trend and cultural relevant stories around them. Assembling a creative team, casting talent, storyboarding and pre-planning all relevant needed collateral for each month. Copywriting and art directing the post-production process and collateral roll-out.

ClientLEE JEANSServicesCreative - Art Direction & Copywriting

BLUE MONDAY IS ALL THE BEIGE OF MONDAY, WITH THE NEON OF SATURDAY NIGHT.


You know those Monday’s after an awesome weekend and you’re back to the grind and just not feeling it? You’ve busted open your biro from biting the ends too much and the ink has spilt on your notebook where you run your finger’s through it instead of cleaning it up. Your mind is still in play / party mode – you want so badly want it not to be Monday.

The busted fluro light above is flickering and taking you back to Saturday night when the DJ played that track you always go nuts over and tear up the dance floor . You can hear it playing in your head, wish you could bust those moves right here, right now.

Blue Monday is like if John Hughes made a music video. All the beige of Monday with the neon of Saturday night. It’s new norm meets Breakfast Club meets MTV in a daydream sequence of pop-surrealism that talks back to the Norm-core trend, in a way only Lee would know how. Showcasing S15 product in a range of indigo blues, stripes and raglan crews sure to put a smile on your Monday resting face.

When the struggle is real….there is only one thing left to do.

Keep it real like a John Hughes film.

TELL ME HOW DO I FEEL?

TELL ME NOW, HOW DO I FEEL?

RETAIL

Windows and in store.

SALES TOOLS

Range catalogue.