LEE JEANS | 24:HRS CAMPAIGN

Conceptualisation and Art Direction for Lee Jeans’ W15 Campaign across Australia and New Zealand. Dominant channels were PR, Digital and Retail with some Outdoor and Press. Shot at various locations in Melbourne over two days and nights, the narrative chronicles the 24 hour (day to night) wearability of the product and a life lived in Lee.

ClientLEE JEANS (AUSTRALIA & NZ)ServicesCREATIVE - ART DIRECTION & COPYWRITING

The adventure begins with a physical journey. A magical mystery tour with your best mate or your best girl. It’s that cheap train or greyhound bus fare that gets to you to city.


Nothing’s planned. They’re flying by the seat of their pants and seeing where the good times take them.

Going from day to night and back again. From the highs of party nightlife, to the quiet moments on route to the next destination. To the intimate moments at a bar and the essential early hours snack mission leading into the blinding light of the next morning. It’s 24 hours of adventure, exploration and good times of 24 hours lived in Lee.

RETAIL

Windows and In-store