Art direction and packaging design of a three piece direct mail to Solicitor’s to inform and encourage their
clients of bequests to the Cancer Council. The piece came packaged to appear as personalised a gift with
card but opened into a pack for information and a post-it style tear pad for clients to take home information
to read in their own time. The piece was intended as a talking point it on Solicitors desk’s and was well received by
both the Cancer Council and their mailing list.
ClientCANCER COUNCILServicesCreative - Art Direction